Art can be described as the application or expression of human imagination and creative skill, especially in a visual form like painting or photography, for the primary purpose of aesthetic appreciation. The technology applies scientific knowledge through human innovation to create practical problem-solving processes (mostly in advanced computer technology).

It is evident from the above that both art and technology stem from creative thought. Although all forms of creation from the human mind are art, the visual execution of expression determines its reception. 

“Beauty is in the eye of the beholder.” What one person finds appealing or beautiful may fail to resonate with someone else as art is individualistic and subjective. Thus, artistry implemented via technology is a crucial factor to impress intending users. Content is undoubtedly a key to keep visitors coming back to your website, but without any doubt, appealing designs will keep them browsing for longer.

When a website offers something pleasing to the eyes, we tend to spend extra time browsing. Web designers have gotten more creative with color, imagery, and introducing other artistic elements. For example, dark mode is a current trend on websites and applications; this explains why we keep visiting websites for reasons known only by our subconscious. Web designers cannot accurately predict what is appealing to visitors. Still, they can deliver a better user experience by following the latest trends or studying the targeted group of visitors to know what to create. Humans appreciate what looks beautiful to them. Likewise, numerous studies have shown that we’re likely to click away from websites that are less visually appealing to us.

Captivating your audience 

A company’s style and artistic design can tell what the company stands for and identify its general target audience. The Call of Duty game website had about 75 million visitors in the first five months. The website’s artistic design focuses on male players with the display of stern fonts and male imagery. Call of Duty players is within the age group 18-32 and 32-46, while 72% are male. 

Utilizing appealing artistic visuals to read a target audience has become an essential factor to stand a chance of owning a space on the internet. Online shops and logistics companies are the primary beneficiaries of this new development. 

Attractive designs for apps and system software

Computer programs, including apps, operating systems, and several other tools, were creatively designed by humans to improve computing. Design teams understand the interrelated nature of technology and visual concepts for commercial purposes. Some key examples of this fusion include CorelDraw, Adobe Illustrator, 3D modeling, and Photoshop. A design house can implement codes and symbols to create art; the result (i.e., offerings to users as the final product) determines how well it will be received and appreciated by the end consumers.

Templates, imagery, and social media

Humans generally like seeing beautiful pictures. That’s partly why various social media platforms—especially Instagram, Twitter, and Facebook—are thriving. The same is true for corporate and personal websites. Most sites can afford to pay a web developer to create a website. While a developer can make an excellent-looking website that can compete, or even better than WordPress, the ability to customize the preloaded templates directly with self-intuition is an edge.

Art vs. Design

Some web designers insist that design is not art; they strongly believe that innovation is about functionality while art is simply about personal expression. However, it is vital to take note of the visible contemporary convergence between tech designs and art. Artistic designs serve a critical function for modern business by allowing companies to display their personalities on their websites and reach out to their target audiences.